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#B2BMX Ardath Albee buyer personas content marketing Marketing Interactions storytelling
#B2BMX Preview: Ardath Albee On The Role Of Buyer Personas In Content Marketing

#B2BMX Preview: Ardath Albee On The Role Of Buyer Personas In Content Marketing

There is an endless amount of content in the B2B atmosphere, so it's critical for marketers to ensure…

Blog February 13
#B2BMX alignment Aptos BUYING CYCLE close/won Content2Conversion Conference Dave Bruno deal enablement messaging
The Art Of Deal Enablement: Aptos' Dave Bruno Shares Insights On Impacting Closed/Won

The Art Of Deal Enablement: Aptos’ Dave Bruno Shares Insights On Impacting Closed/Won

The later stages of engagement are where deals are often won or lost. That's why more B2B organizations…

Blog February 7
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#B2BMX Event Preview: The Challenger Customer Author On Consensus Among B2B Buyers

#B2BMX Event Preview: The Challenger Customer Author On Consensus Among B2B Buyers

An Interview With Nick Toman, CEB  As more stakeholders take part in B2B buying committees, solution providers must…

Blog February 1
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