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Latest In: Blog

Newsjacking: What Great Content Marketers and Donald Trump Have in Common

Newsjacking: What Great Content Marketers and Donald Trump Have in Common

(This article previously appeared on the Content4Demand blog.) Technology has accelerated and shaken up the traditional news cycle. People from…

Blog February 16
advocate marketing brand awareness buying decisions Laura Ramos
Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout

Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout

Advocate marketing is growing in importance as word of mouth and peer reviews exert significant influence on B2B…

Blog February 10
#C2C16 Email personalized video Vidyard
How We Used Personalized Video To Increase Click-Throughs For Our #C2C16 Campaign

How We Used Personalized Video To Increase Click-Throughs For Our #C2C16 Campaign

At Demand Gen Report, we frequently discuss the value of personalization and taking fresh approaches to traditional campaigns, such…

Blog February 8
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