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Industry Experts Weigh In On Microsoft's LinkedIn Acquisition

Industry Experts Weigh In On Microsoft’s LinkedIn Acquisition

With Microsoft spending a whopping $26.2 billion to purchase LinkedIn, the company is positioning itself with the likes…

Blog July 6
ABM Accountbased marketing funnel metrics lead generation
Do Leads Matter Anymore?

Do Leads Matter Anymore?

As part of the excitement building around account-based marketing (ABM), there has been a growing school of thought…

Blog June 28
Sales In Transition: How To Thrive In The Age Of The Customer

Sales In Transition: How To Thrive In The Age Of The Customer

As digitally-savvy business buyers become more self-directed and less reliant on sales reps, the role of the sales…

Blog June 22
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