by Cliff Pollan, Founder and CEO, Postwire
At its core, content marketing in the B2B world is a sound strategy that when executed well can generate demand, educate prospects and clients, and can be tailored to their needs at different points. It forces marketers to think differently about the world around us. No longer can we scream out our message and wait for a response, as buyers will just tune us out. Rather, we must be there with the right content when they are doing their research.
- Published in Demanding Views