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Marketo’s $50 Million In New Funding Opens Door To IPO, Draws Greater Financial Scrutiny From Analysts


The news that Marketo raised another $50 million in new venture financing has turned the spotlight on to the marketing automation and Revenue Performance Management categories. While the new round, led by Battery Ventures, highlighted the continued growth of Marketo and the two categories, talk of a 2012 IPO has drawn increased scrutiny on the financial performance of the emerging sectors.

In announcing the new round, Marketo CEO Phil Fernandez pointed out that the company 2010 revenue came in at $14 million, and projected sales in 2011 would grow by 140%, putting revenue in the $35 million range. He also forecasted that Marketo’s revenue would double in 2012, and said there is a “strong possibility” of an IPO in the next 12 to 15 months.

In total, Marketo has raised $107 million since its 2006 inception. From the $107 million raised, Marketo said it has $70 million available in the bank, and plans to use this for growth, both internationally and in product development, in the coming year.

Marketo’s $50 Million In New Funding Opens Door To IPO, Draws Greater Financial Scrutiny From Analysts


The news that Marketo raised another $50 million in new venture financing has turned the spotlight on to the marketing automation and Revenue Performance Management categories. While the new round, led by Battery Ventures, highlighted the continued growth of Marketo and the two categories, talk of a 2012 IPO has drawn increased scrutiny on the financial performance of the emerging sectors.

In announcing the new round, Marketo CEO Phil Fernandez pointed out that the company 2010 revenue came in at $14 million, and projected sales in 2011 would grow by 140%, putting revenue in the $35 million range. He also forecasted that Marketo’s revenue would double in 2012, and said there is a “strong possibility” of an IPO in the next 12 to 15 months.

In total, Marketo has raised $107 million since its 2006 inception. From the $107 million raised, Marketo said it has $70 million available in the bank, and plans to use this for growth, both internationally and in product development, in the coming year.

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