Influitive Closes $7.3M Funding Round For Advocate Marketing Platform

FundingMarketing software vendor Influitive announced today that it has closed a $7.3 million funding round and added two new members to its board of directors.

According to a company news release, Hummer Winblad and Relay Ventures will lead the Series A funding round. Existing investors including Illuminate Ventures, New Enterprise Associates, Lightspeed Venture Partners and Resolute.VC will also participate.

Lattice Engines Closes $20M Venture Funding Round

LatticeEngines announced today that it has raised $20 million in venture funding.

According to a company news release, the Series C funding round will be led by New Enterprise Associates, with existing investor Sequoia Capital also participating.

Lattice Engines is a provider of predictive analytics tools designed for use by sales and marketing organizations. The company is considered to be a leader in the shift towards Big Data applications designed to analyze customer behavior and apply that analysis to marketing and sales pipeline forecasting.

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