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Marketing Experts Convene For ‘The Great Marketing Conversation Part 2’ Web Event Today


Back in January, four marketing thought leaders assembled as part of The Great Marketing Conversation. The panel included:

Ardath Albee – CEO, Marketing Interactions and Author of eMarketing Strategies for the Complex Sale (@ardath421)

Mike Volpe – Chief Marketing Officer, HubSpot (@mvolpe)

Robert Rose – Author and Strategist-In-Residence, Content Marketing Institute (@Robert_Rose)

Marcus Sheridan – Speaker and blogger, The Sales Lion

(@TheSalesLion)

Market Experts To Discuss Inbound & Content Marketing Strategies During Webinar

Screen_Shot_2012-01-23_at_11.55Today’s B2B buyers are enabled not just by the web, but also by a proliferation of digital channels. These shifts enable buyers to take control of the buying process by researching online before speaking with a salesperson. 

Given this new approach, marketing is evolving from a one-way “push” model into a two-way engagement model. Marketers must now demonstrate value and build trust by educating prospects throughout their buying journey. 

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