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Trustpilot Raises $55 Million To Grow B2B Software Review Platform

Trustpilot, a B2B software and service review platform, secured $55 million in a Series E equity investment round. The funding was led by Sunley House Capital Management, with additional participation from Vitruvian Partners, Draper Esprit, Index Ventures, Northzone and Seed Capital.

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Founded in 2007, Trustpilot now has more than 58 million reviews of over 265,000 businesses. Trustpilot said it plans to use the funding to enhance its platform, marketing strategies and people in an effort to drive greater transparency in the B2B review space.

As part of the funding, Mohammed Anjarwala, Managing Director at Sunley House Capital Management, will join Trustpilot’s Board of Directors.

“Trustpilot offers a powerful value proposition to businesses, enabling them to improve their digital marketing efficiency and enhance customer engagement,” said Anjarwala in a statement. “We believe that the company has significant opportunities for continued growth, both in its core UK market and internationally, and look forward to supporting the Trustpilot team.”

Trustpilot Offers Solutions To Generate Customer Reviews For B2B Companies

1trustpilot1Trustpilot is a review community that aims to build trust and transparency between businesses and customers. More than 72 million consumers read and leave reviews at Trustpilot.com to make smarter buying decisions, and more than 120,000 businesses use Trustpilot’s software to engage with customers, proactively collect and manage feedback, drive traffic and boost conversions while improving services and building their reputation.

B2B Marketers Tap Review Sites For Higher Conversion Rates

With more buyers looking to colleagues and peers to research buying decisions, B2B organizations such as Dashlane and Booker Software are turning to online review platforms to enhance their marketing efforts. These review sites can provide credible user experiences with the company’s solutions or services to prospects and customers.

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