Despite the billions of dollars B2B companies spend on content marketing each year, their content is less and less effective. Two years ago, 42% of B2B marketers surveyed by the Content Marketing Institute (CMI) said their content was effective. One year ago that number fell to 38%. This year only 30% of marketers said their content is effective, according to CMI Founder Joe Pulizzi during his opening keynote at Content Marketing World in Cleveland, Ohio.
- Published in Industry Insights