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VanillaSoft CEO Chats Sales Engagement Evolution, Promoting Change Management & More

Sales enablement is only the first step towards sales success. B2B companies must also ensure that their sales teams are using and fully engaged with the content and tools provided to them. In an interview with Demand Gen Report, David Hood, President and CEO of VanillaSoft, a sales software and engagement platform provider, shared his thoughts on the sales engagement space, as well as how companies can promote change management from within.

3 Misconceptions Of B2B Sales Engagement Dogma

There are countless numbers of sales strategy books on bookshelves and sales coaches at every tradeshow, preaching to the masses the right way to find success while selling. It’s gotten to the point where many practices have been so engrained into sales training that it is considered doctrine — when in reality, it varies from buyer to buyer.

  • Published in Blog
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