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Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey demonstrates the growing influence of third-party sources and outside opinions on the buyer journey. According to the report:

ExactTarget Adds New Cross-Channel Applications To Interactive Marketing Product Suite


ExactTarget, provider of email and interactive marketing solutions, recently announced the expansion of its product suite, designed to provide marketers with new cloud-based solutions to plan, create, automate and measure interactive marketing campaigns in real time.

Built on the ExactTarget Interactive Marketing Hub, the new solutions extend the capabilities of the company's cross-channel marketing platform with drag and drop automation across email, mobile, Facebook and Twitter and a framework for third-party application development.

"We are in a new era of marketing — one of an incredibly empowered cross-channel consumer who is interacting with brands via email, Twitter, Facebook, mobile and the Web, all from the phone they carry in their purse or pocket," said Scott Dorsey, Co-Founder and CEO, ExactTarget. "Marketers must move quickly and embrace the real-time reality of this new era or risk finding themselves and their brands irrelevant."

ExactTarget Adds New Cross-Channel Applications To Interactive Marketing Product Suite


ExactTarget, provider of email and interactive marketing solutions, recently announced the expansion of its product suite, designed to provide marketers with new cloud-based solutions to plan, create, automate and measure interactive marketing campaigns in real time.

Built on the ExactTarget Interactive Marketing Hub, the new solutions extend the capabilities of the company's cross-channel marketing platform with drag and drop automation across email, mobile, Facebook and Twitter and a framework for third-party application development.

"We are in a new era of marketing — one of an incredibly empowered cross-channel consumer who is interacting with brands via email, Twitter, Facebook, mobile and the Web, all from the phone they carry in their purse or pocket," said Scott Dorsey, Co-Founder and CEO, ExactTarget. "Marketers must move quickly and embrace the real-time reality of this new era or risk finding themselves and their brands irrelevant."

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