Act-On Unveils New Partner Program, Hits 1,000-Customer Milestone

Marketing automation vendor Act-On Software, yesterday announced a new partner program titled Act-On Partner Exchange (APEX). The APEX program is designed to bring together Act-On customers and partners. The new offering provides is a new resource for its customers from diverse vertical marketing that can help enhance their online marketing, while offering its partners access to innovative companies.

"We've already seen an exponential increase in customers working with APEX partners," said Shawn Naggiar, Chief Revenue Officer, Act-On Software. "APEX has been designed to be a simple and effective program that encourages partners to easily join the Act-On ecosystem, and for customers to find products and services to optimize their marketing investment."

New Study Points To Missed Engagement Opportunities For Marketers Throughout The Customer Life Cycle

, a Web content management and digital marketing software company, has announced the results to its recent marketing industry study: “The Multichannel Maturity Mandate.” The report, conducted with Forrester, includes responses from more than 270 marketing professionals across a wide range of industries and geographic regions.

The study indicates that senior level marketers need to adopt a multichannel customer engagement model to increase marketing performance, according to a company release. Most (77%) of marketers agree they will drive more sales and profit by evolving into an effective multichannel organization, while a smaller but significant number (35%) said they have lost business because they are not able to integrate customer interactions across digital, social, mobile and offline channels.

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