NASDAQ CMO Jeremy Skule will discuss the role of technology in shaping the future of marketing during his presentation, Balancing Brand Equity With Marketing Innovation, at the upcoming B2B Content2Conversion Conference. In an interview with Demand Gen Report, which hosts the event, Skule shared his thoughts on how marketers can break from the status quo while maintaining brand integrity.
Demand Gen Report: How is NASDAQ preparing for the next wave of marketing innovation?
Jeremy Skule: We are always looking at opportunities to try new things. In addition, we focus on listening to really smart, creative people and paying attention to what others are doing. But most importantly, listening to our clients is critical to driving innovation.
DGR: What technologies and emerging practices will help marketers capitalize on the next wave of marketing innovation?
Skule: The advancement of technology is certainly reshaping the function of marketing. Social listening and activation, coupled with data visualization, are essential components to any marketer’s success.
That said, a renewed focus on basic marketing principles such as understanding the culture of your organization, translating that into a compelling and differentiated voice, and offering a superior client experience have never been more important.
DGR: What are three takeaways from your session that attendees can put into action when they get back?
Skule: My session will aim to help attendees learn how to:
- Be an agent of change rather than continuing with the status quo;
- Understand the importance of the three Vs — vision, voice and visibility; and
- Share the results of marketing’s activities internally so that everyone has an understanding of the department’s impact.
