Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

B2B Marketers Focus On CRM Integration To Improve Lead Quality And Visibility

As B2B organizations aim to strengthen the relationship between sales and marketing teams, they are also working toward tighter integration of their CRM and marketing automation systems to achieve greater visibility into the customer journey, improve lead quality and gain more revenue from existing customers. Leading-edge tactics such as account-based…
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