Brightcove CorpTV, which will be housed in the PLAY TV app, seeks to forge stronger connections between organizations and their customers, partners and employees over any device — including connected TVs — by streaming a variety of branded stories, shows, case studies, demos, training content and more. Companies can also sell ad time, sponsorships and premium content on their CorpTV channels and consolidate their video repositories, measure viewership watch time and continuously engage their audiences.
The release of Brightcove CorpTV falls in line with the emerging B2B streaming trend, with companies providing hyper-personalized, on-demand video experiences to their buyers in a comfortable and familiar way.
“Companies for the first time have an opportunity to cut through the noise, transcend static websites and enthrall the people they want to connect with,” said Jennifer Griffin Smith, CMO of Brightcove, in a statement. “The secret is thinking like a media company and engaging audiences, driving greater brand awareness and creating new revenue streams and brand loyalty. To see Brightcove CorpTV in action, check out the Brightcove PLAY TV app, Brightcove’s very own Brightcove CorpTV channel.”