This acquisition, which is expected to close within 30 days, aims to merge Dun & Bradstreet’s global commercial data and Lattice Engines’ AI and analytics. Together, the companies hope to offer a comprehensive platform that can help B2B companies operate more productively, simplify their data and activate audiences through personalized, omnichannel campaigns that drive results.
“The result [of the acquisition] will be a 360-degree customer view that combines data and precision AI to easily segment audiences and provide next-best actions, with the key integrations into the downstream activation systems used by our customers to accelerate their sales process,” Bird said in a statement.
Shashi Upadhyay, Co-Founder and CEO of Lattice Engines, added that the acquisition will further help B2B organizations that are looking to simplify their data infrastructure to better understand and engage prospects at target accounts.
“As revenue teams transition to account-based approaches, they are simplifying their data and software stacks so they can focus on orchestrating customer journeys across a diverse range of channels,” said Shashi Upadhyay, Co-Founder and CEO of Lattice Engines, in a statement. “By becoming part of Dun & Bradstreet, we are bringing together the highest quality data with the best platform for our customers.”