Predictive marketing solution vendor Leadspace unveiled its open API, positioning data-driven marketers to integrate their preferred CRM and marketing automation platforms with Leadspace’s lead enrichment and predictive scoring tools.
The company also announced that it has partnered with Engagio, the account-based marketing (ABM) startup launched by former Marketo exec Jon Miller. The partnership intends to provide users an all-in-one solution for predictive-driven ABM initiatives.
“We partnered with Leadspace because their predictive analytics platform is the best way to connect people to accounts and understand the relationships among them,” said Jon Miller, Co-founder of Engagio. “Leadspace’s lead-to-account matching helps overcome one of the main ABM roadblocks created when CRMs separate leads from accounts.”
Leadspace CEO Doug Bewsher added: “We’re very happy to have Engagio as a partner. ABM is one of the most potentially-valuable developments in B2B marketing since the rise of inbound marketing. Jon and his team at Engagio are making great progress in helping companies take advantage of it.”
