Marketo announced a three-year strategic partnership with Televerde, a B2B demand generation and sales solutions provider, to create a SDR-as-a-Service that aims to help marketers maximize efficiency and grow revenue.
The SDR-as-a-Service offering is designed to assist joint Marketo and Televerde customers in scaling their sales development needs. It will be implemented by Televerde’s team of SDRs — leveraging Marketo’s Engagement Platform — and is expected to be released in the fall, the companies said.
“Our SDRs will now be using a world-class marketing automation platform to increase our clients’ revenue and demand generation programs,” said Vince Barsolo, SVP of Operations at Televerde, in a statement. “This partnership is an important step in further advancing the work Televerde does for its clients — including Marketo — by integrating best-in-class technology into Televerde’s outbound sales development campaigns.”