Most analysts generally agree that consolidation is inevitable in the martech sector. So, there was little surprise when Leadspace and Radius announced plans to merge back in April. What was interesting, however, was how the companies would integrate to become one, given that they had somewhat similar product offerings but different structures.
B2B organizations are beginning to see better engagement with their audience, whether it’s through marketing automation software, CRM or other channel-specific technology.
Leadspace, a predictive analytics platform provider, has raised $18 million in a round of funding led by Battery Ventures. The company plans to use the investment to expand its customer base and increase product innovations.
The investment also positions Leadspace to solidify its place within the predictive analytics market. The company has seen 3-times quarter-over-quarter growth in the past year and has more than 100 active customers.
"We're very pleased that investors have recognized the intrinsic potential of our best-in-class technology and expanding data partnerships that give us a competitive edge in the predictive analytics space," said Doug Bewsher, CEO for Leadspace.
Leadspace, a B2B demand generation solution provider, has hired former Salesforce.com CMO Doug Bewsher as CEO to lead the company’s operations and market growth strategy.
Leadspace has doubled its customer base in the past 12 months, posting record annual growth in 2013. Over that time span, the solution provider has helped marketers quadruple email response rates, drive 98% more conversions through higher response and create 30% more sales opportunities.