Help Define the Future of ABM: Take the Survey Today
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that…
Blog April 27
Latest In: Predictive marketing
Drift Introduces GPT Integration To Advance AI For B2B Practitioners
Drift, the Conversation Cloud company, announced a GPT integration using OpenAI's API, available exclusively to select Drift customers.…
Industry News March 7
Versium Launches Open-Source Data Modeling Tools To Predict Marketing Performance
Versium is a data technology company that is designed to enable B2B and B2C marketers to better identify,…
Solution Spotlight February 28
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
IDG Unveils Predictive Intelligence Engine For ABM Suite
IDG announced it has launched Pipeline Activator, a predictive intelligence engine, which the company said will be available…
Industry News March 9
SalesPredict Releases Predictive Automation With AdRoll Integration
SalesPredict, a predictive B2B marketing solutions provider, announced the release of its new Predictive Revenue Automation platform, which…
Industry News May 9
EverString Adds Predictive Segmentation Capabilities To Latest Product Release
EverString has released predictive segments as part of its Audience Platform to give marketers access to data signals…
Industry News May 3
Mintigo Raises $15 Million To Grow Predictive Marketing Platform
Predictive marketing and sales platform Mintigo has raised $15 million in funding led by Sequoia Capital. The company…
Industry News April 7
EverString Integrates With Microsoft Dynamics CRM For AI-Powered Predictive Marketing
EverString, a predictive marketing SaaS provider, has integrated its AI-powered platform with Microsoft Dynamics CRM Online. The integration…
Industry News April 4
Marketers See Promise In Combination Of Predictive Intelligence And Account-Based Marketing
Marketers eager to capitalize on the strength of predictive marketing are driving their vendor partners for additional strategies…
Industry News March 16
Salesforce Adds Predictive Nurturing Capabilities To Marketing Cloud
Salesforce unveiled Salesforce Marketing Cloud Predictive Journeys, a feature that positions marketers to use data within the Marketing…
Industry News November 18
Mintigo Unveils Predictive Lead Nurture Tool
Mintigo launched a new predictive tool designed to enhance nurture campaigns by analyzing and leveraging prospects' engagement with…
Industry News November 9
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
