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IBM’s Unica Acquisition Heats Up: M&A Talk In Automation Space

Last week’s announcement that IBM would acquire Unica Corp. for approximately $480 million fanned the flames that other acquisitions could be on the horizon in the automation space.

The acquisition, which is subject to Unica shareholder approval, applicable regulatory clearances and other customary closing conditions, is expected to close in the fourth quarter of 2010.

The IBM announcement emphasized the growing role automation is playing in today’s business world, stating: “Marketing professionals are increasingly investing in technology to automate and manage marketing planning and execution to help them better analyze customer preferences and trends and in turn, predict buying needs and drive relevant campaigns.”

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