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Aberdeen Acquires The Big Willow

Aberdeen, an intent-based marketing and sales solutions provider, has acquired The Big Willow, an intent data provider, for an undisclosed amount. Together, the companies aim to offer enhanced intent data that includes specific company locations and target contact titles.

SAP SE Acquires Qualtrics For $8B

SAP SE announced that it had signed a definitive agreement to acquire Qualtrics, a research and experience management software provider, in an $8 billion cash transaction. The acquisition positions SAP to combine Qualtrics’ experience data with its operational data to help customers better manage supply chains, networks, employees and processes.

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