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Dreamforce Roundup: Revamped Marketing Cloud, Mobile And Predictive Analytics

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At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part of its Salesforce1 platform, a new set of technologies designed to deliver and integrate mobile versions of Salesforce-based applications.

The Salesforce ExactTarget Marketing Cloud is designed to integrate apps for email, mobile, social, web and marketing automation, into a single location. The marketing cloud also is designed to provide a consolidated view of every customer, help manage the customer journey and optimize content for every device.

Analysts who spoke with Demand Gen Report had mixed reactions to the new marketing cloud. Some pointed to a greater separation of B2B and B2C marketing tactics, while others saw it as bringing the two marketing disciplines closer together.

Salesforce Unveils Revamped Marketing Cloud At #DF13

Screen Shot 2013-11-21 at 12.33.56 PMAt Dreamforce this week, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part of its Salesforce1 platform. The Salesforce ExactTarget Marketing Cloud is designed to integrate apps for email, mobile, social, web and marketing automation, into a single location.

The marketing cloud also is designed to provide a consolidated view of every customer, help manage the customer journey and optimize content for every device.

Salesforce Introduces CRM Platform For Developers, ISVs

Dreamforce logoAt this week’s Dreamforce event, Salesforce introduced Salesforce1, a CRM platform for developers, ISVs, end users, administrators and customers moving to the social, mobile and connected cloud.

The platform will provide marketers with social insights and dashboards within the Salesforce1 Mobile App to deliver one-to-one marketing, according to company officials. In addition, sales reps will have access to the data they need on any device and be able to leverage more than 2,000 apps that are available on the AppExchange.

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