Multimedia marketing company ON24 announced it has added a new online content hub to its marketing platform. Called ON24 Content Gateway, the hub is designed to help business marketers curate their best digital assets and gain a better understanding of how their customers and prospects engage with each piece of content.
Traditional direct mail — the stuff that is delivered to your snail mailbox — is still an important means of communication, and we are seeing early signs of a resurgence in its use in 2016.
Don’t be afraid to develop content with a viewpoint. That was one of the messages of the Digital Deal Makers Panel at the B2B Content2Conversion event.
“When developing content, find a non-standard point of view and defend it,” said panelist Mark Wilson, CMO of Avaya. “Content marketing must be simple, unexpected, offer credibility, have a motive and tell a story.”