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Marketo Unveils Big Data Architecture Platform

1marketoEPMarketo has announced the public availability of its Engagement Platform, which the company said is designed to reduce the complexity of digital transformation by combining a company’s customer data and touch points into one unified platform.

The Engagement Platform, which is now rolling out to Marketo customers, is powered by a new big data architecture—previously codenamed “Project Orion,” which was unveiled last year at the company’s Marketing Nation Summit.

ClearSlide Unveils Measurement Tools For Sales Engagement Platform

ClearSlide logoClearSlide, a sales engagement platform provider, launched its ClearSlide Engagement and Follow solutions. The tools are designed to help sales and marketing teams monitor, analyze and respond to sales performance data.

The new tools are offered through the company's sales engagement platform, and are intended to help marketing and sales leaders coach sales reps, test or revise content and forecast potential closed deals.

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