Latest In: thought leadership

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The DGR Quick Six: Transforming B2B Influencer Marketing From Obscurity Into Authority

“DGR Quick Six” is a new monthly series that features one of the industry's trendiest topics distilled into…

Industry News September 20
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Momentum ITSMA Acquires Thought-Leadership Firm, Grist

Momentum ITSMA Acquires Thought-Leadership Firm, Grist

Quick Scoop: Momentum ITSMA acquired Grist. The company will infuse Grist's thought leadership into its existing consulting, research…

Industry News April 18
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How To Turn A Thought Leader's Followers Into Paying Clients

How To Turn A Thought Leader’s Followers Into Paying Clients

Thought-leadership marketing can yield incredible results: One survey by Orbit Media found that 53% of firms had increased their company's…

Demanding Views October 2
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Study: 56% Of B2B Decision Makers Gain No Value From Thought Leadership Content

Study: 56% Of B2B Decision Makers Gain No Value From Thought Leadership Content

Despite the known potential of thought leadership content in B2B campaigns, many decision-makers are disappointed with the quality…

Industry News June 5
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MOCCA Membership Approaches 1,000 Members As Group Prepares For Third Annual Forum in San Francisco

The Marketing Operations Cross Company Alliance (MOCCA) today will host nearly 50 marketing operations executives at Autodesk in…

Industry News February 21
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