Tealium, a real-time customer data orchestration platform, has appointed industry veteran Heidi Bullock as its new CMO.
Bullock joins the company following successful tenures as CMO of Engagio and Group VP of Global Marketing at Marketo. She was responsible for the overall go-to-market strategy, product marketing, internal sales and corporate communications at Engagio. She also helped spearhead the creation of the ABM Automation category. Prior to Engagio, Bullock helped lead Marketo to a successful IPO and later, an acquisition.
“As a marketer, it is my job to provide customers with meaningful experiences and that requires leveraging the right types of data, responsibly, when it matters most,” said Bullock in a statement. “Tealium is appealing because it solves this issue regardless of the type of data or source. I’m proud to be joining an innovative team that pioneered the customer data solution space. For me, the most important part of being a leader is to support, grow, energize and connect all of our team members — as well as the customers we serve.”
