Alyce PX Platform Aims To Personalize Gifting With AI
- Published in Solution Spotlight
The Personal Experience (PX) Platform from Alyce, an AI-powered gifting service, aims to improve the sales and marketing outreach process by helping enterprise teams create personalized, one-to-one gifts that drive loyalty with buyers, prospects and partners at scale.
The PX platform is designed to leverage AI to automate the personal research process on B2B prospects and buyers to recommend gifts tailored to their interests. An invitation is sent to the recipient with a personalized note, inviting them to a branded landing page where they can accept, exchange or donate the gift.
Each gift comes with a trackable code that allows the sender to observe the recipient’s behavior throughout the process, tracking delivery, viewing and acceptance rates for conversion and pipeline impact measurement.
WHO IT’S FOR
The PX platform is designed for B2B marketing, sales and CS leaders at growth-oriented enterprise tech companies pursuing an account-based strategy.
WHAT MAKES IT SPECIAL
The PX Platform aims to help marketers improve their sales and marketing outreach through personalized gifts tailored to a contact’s personal interests, making the process hyper-personal for greater impact on the buyer.