The Future of B2B Marketing? Committee-Level AI Targeting
Most B2B marketers still target one persona at a time— even though buying committees include dozens of stakeholders.…
Demanding Views February 27
Latest In: influencers
Personalized, VIP Experiences & Influencer-Driven Content Drive Strategies For Live Events
As digital channels grow more crowded, B2B marketers are pouring more of their marketing dollars into events, where…
Industry News June 5
Traackr Aims To Provide All-In-One Influencer Marketing Platform
Traackr is an influencer marketing platform that aims to consolidate influencer evaluation, relationship building, campaign management and performance…
Solution Spotlight October 15
NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30
Lee Odden Makes A Case For Influencer Marketing At #B2BMX
If you're a B2B marketer and you're not using influencer marketing as part of your overall strategy, you…
Industry News February 15
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
