pharosIQ is expanding its atlasIQ capabilities to provide B2B marketers with unmatched visibility into buyers worldwide.
With atlasIQ, marketers can now identify and engage technology and services buyers with better precision across industries, regions, and cohorts based on engagement activity down to the contact level and the specific content fueling their purchase decisions.
atlasIQ, powered by pharosIQ’s proprietary first-party engagement engine and contextual artificial intelligence (AI), gives marketers a clear view of how real buyers research and move through their decision journeys.
Global Reach
A global leader in first-party intent-driven lead generation solutions, pharosIQ’s Chief Strategy Officer Chris Vriavas, said the new offering gives B2B marketers a level of intelligence they’ve never had before.
“By owning the signals and modeling engagement at the contact level, atlasIQ empowers marketing and sales leaders to prioritize the right accounts, tailor messaging to buyer needs, and outmaneuver the competition globally,” said Vriavas.
atlasIQ Benefits
Company officials noted atlasIQ does not have to depend on third-party data but leverages pharosIQ’s owned content ecosystem—such as case studies, guides, pricing documents, reviews, and other lower-funnel assets—to surface true purchase intent and reveal where buyers are in their journey and which vendors they are evaluating.
With this data, atlasIQ can understand where accounts sit in the funnel (top, middle, bottom) and the contacts actively engaging within the buying team as well as accounts in a Target Account List are actively seeking solutions and where they are in the purchase decision.
Other benefits include expanded topic intelligence, cohort-level insights, competitive intelligence and advanced purchase propensity signals that reveal account-level trends across topics, departments, and job seniorities.
This a first step for pharosIQ who is preparing to unveil additional capabilities and innovations designed to deliver industry-leading visibility into buyer behavior and decision-making. Building on the strength of its first-party engagement engine and full-funnel solutions, this advancement will give marketers new levels of clarity and control in how they identify, understand, and engage the right audiences. More details will be announced soon. Request a live, no-strings-attached demo of atlasIQ here.
