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B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical Events

B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical Events

Events make up approximately 18% of program budgets, according to Forrester research, but the reality is they're being…

Industry News June 21
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KickFire Launches Account Watchlist To Optimize ABM Strategies

KickFire Launches Account Watchlist To Optimize ABM Strategies

KickFire, a B2B sales automation and IP address intelligence solution, has announced the launch of Account Watchlist within…

Industry News June 20
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Study: Data Challenges Main Concern For Connecting Cross-Channel Measurement

Study: Data Challenges Main Concern For Connecting Cross-Channel Measurement

While marketing leaders look to evolve their customer journeys to enhance the customer experience, new research from Salesforce…

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