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#B2BMX content marketing content roi kpis measurement Rebecca Lieb
Industry Author & Analyst Rebecca Lieb On Content That Contributes To The Bottom Line

Industry Author & Analyst Rebecca Lieb On Content That Contributes To The Bottom Line

Content marketing strategy today, particularly in the B2B sphere, is complicated. You need substantive content distributed in multiple…

Industry News February 15
artificial intelligence content marketing CRM skyword SPR
Skyword Adds A.I. Tool to Content Marketing Platform

Skyword Adds A.I. Tool to Content Marketing Platform

Skyword, a content marketing platform provider, has launched Skyword Personalized Recommendations (SPR), an artificial intelligence-powered engine, which can…

Industry News February 15
CDP Institute customer data platform data data technology David Raab realtime data
B2B Data Technology Expands To Meet Real-Time Buyer Needs

B2B Data Technology Expands To Meet Real-Time Buyer Needs

B2B marketers need accurate data to better target and engage prospective customers—in real-time. To meet these demands, database…

Industry News February 15
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