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Latest In: Industry News

content marketing content preferences content strategy industry research LookBookHQ Nick Edouard
B2B Buyer Consumption Habits Differ From Marketer Expectations, Says Study

B2B Buyer Consumption Habits Differ From Marketer Expectations, Says Study

A stark contrast exists between attention earned from content consumed and attention demanded by B2B marketers, according to…

Industry News February 3
customer experience CX mergers & acquisitions salesforce Sequence user experience UX
Salesforce Grabs UX Design Agency Sequence To Bolster Offerings

Salesforce Grabs UX Design Agency Sequence To Bolster Offerings

Salesforce has closed its acquisition of Sequence, a user experience (UX) design agency, for an undisclosed fee. This…

Industry News February 2
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GDM Group Unveils Programmatic Ad Buying Solution

GDM Group Unveils Programmatic Ad Buying Solution

Global Digital Marketing Group (GDM Group), a digital marketing performance company, has launched Convertuum, a programmatic solution designed…

Industry News February 1
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