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#B2BMX alignment buyer centricity C2C ceb Content Preferences Survey Forrester IDC measurement
#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

Buyer centricity, measurement, influencer marketing and ABM were just a few topics covered during the first day of…

Industry News February 22
Annuitas Carlos Hidalgo customer experience CX VisumCx
Former Annuitas CEO Launches Customer Experience Consulting Firm

Former Annuitas CEO Launches Customer Experience Consulting Firm

After recently stepping down as the CEO of Annuitas, Carlos Hidalgo has announced the launch of a new…

Industry News February 21
ABM account based marketing B2B marketing DemandWave ROI SEO
Study: Lead Quality Top Objective, SEO & Email Main Revenue Growth Channels For B2B Marketers

Study: Lead Quality Top Objective, SEO & Email Main Revenue Growth Channels For B2B Marketers

Lead quality is the top objective in 2017 for digital marketers, according DemandWave‘s 2017 State Of B2B Digital…

Industry News February 17
B2B Marketing Exchange
B2B Marketing Exchange East
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