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Compelling Retention Messaging Strategy Boosts ABM Efforts

Compelling Retention Messaging Strategy Boosts ABM Efforts

If the goal of account-based marketing is about acquiring and retaining the best long-term customers within organizations, the…

Industry News February 24
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Microsoft's Jeff Marcoux On Mastering The Customer Experience

Microsoft’s Jeff Marcoux On Mastering The Customer Experience

B2B marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX…

Industry News February 23
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Finding Your Why—Experts Weigh In On Masterful B2B Storytelling And Marketing Creativity

Finding Your Why—Experts Weigh In On Masterful B2B Storytelling And Marketing Creativity

There was a recurring theme this year at The B2B Marketing Exchange, Demand Gen Report's annual conference—marketers must go…

Industry News February 23
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