ADVERTISEMENT

Latest In: Industry News

algorithms attribution models Bizible customer attribution modeling machine-learning
Bizible Updates Custom Attribution Modeling With Machine Learning

Bizible Updates Custom Attribution Modeling With Machine Learning

Bizible, a B2B marketing attribution solution, announced it has updated its custom attribution modeling with machine learning recommendation…

Industry News January 31
datadriven marketing industry research Internet Advertising Bureau marketing measurement & attribution reporting
Study: 74% Say Better Reporting, Measurement & Attribution Main Focuses In 2017

Study: 74% Say Better Reporting, Measurement & Attribution Main Focuses In 2017

Better reporting, measurement, attribution and data are marketers' greatest areas of focus, according to new research commissioned by…

Industry News January 30
ABM buyer intent enterprise technology Marketing analytics Pipeline Priority Engine TechTarget
TechTarget Unveils Updates To Priority Engine Platform

TechTarget Unveils Updates To Priority Engine Platform

TechTarget, an online media company and analytics provider, has announced upgrades to its Priority Engine platform, a SaaS-based…

Industry News January 27
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series