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buyer personas Rachel Young SiriusDecisions targeting and personalization
SiriusDecisions' Rachel Young: Adaptable Messaging For Targeting Buyer Personas Boosts Engagement

SiriusDecisions’ Rachel Young: Adaptable Messaging For Targeting Buyer Personas Boosts Engagement

According to SiriusDecisions research, 60% to 70% of B2B content goes unused, representing potentially countless dollars wasted. Today's…

Industry News February 17
DBG mergers & acquisitions Merkle Merkle CRM
Merkle Positioned For European Expansion With DBG Acquisition

Merkle Positioned For European Expansion With DBG Acquisition

Data-driven performance marketing agency Merkle has acquired DBG, a UK-based independent marketing solutions agency, for an undisclosed fee.…

Industry News February 17
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New Rules And Realities From Content2Conversion: B2B Doesn't Have To Be Boring

New Rules And Realities From Content2Conversion: B2B Doesn’t Have To Be Boring

Just because B2B companies have a long buying cycle and their products aren't typically sexy doesn't mean that…

Industry News February 17
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