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API buyer behavior InsightBASE True Influence
True Influence Launches Open API For InsightBASE Platform

True Influence Launches Open API For InsightBASE Platform

Data-driven marketing platform provider True Influence has added open API capabilities for InsightBASE, a solution designed to track…

Industry News April 7
financial news mintigo Predictive Analytics Predictive marketing
Mintigo Raises $15 Million To Grow Predictive Marketing Platform

Mintigo Raises $15 Million To Grow Predictive Marketing Platform

Predictive marketing and sales platform Mintigo has raised $15 million in funding led by Sequoia Capital. The company…

Industry News April 7
B2B Social MEdia brand advocates employee advocacy IBM PR Newswire social engagement
B2B Companies Leverage Employee Brand Advocates For Social Engagement

B2B Companies Leverage Employee Brand Advocates For Social Engagement

Social media platforms have become a common source for B2B marketers to engage with their client base and…

Industry News April 6
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