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#C2C16 demand generation Marketing analytics SiriusDecisions
SiriusDecisions' Rediker And Gillespie: Analytics And Experimentation Play Central Demand Gen Role

SiriusDecisions’ Rediker And Gillespie: Analytics And Experimentation Play Central Demand Gen Role

Data and science are playing a more prominent role in demand generation, and the marketers with the best…

Industry News January 22
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LiveHive Unveils Sales Prospecting Tool, New Features To SmartPath Offering

LiveHive Unveils Sales Prospecting Tool, New Features To SmartPath Offering

Sales enablement platform provider LiveHive unveiled several new features, including LiveClip, a tool designed to obtain a prospect's…

Industry News January 21
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Direct Mail Reborn: B2B Marketers Integrate More Physical Mail With Digital Channels

Direct Mail Reborn: B2B Marketers Integrate More Physical Mail With Digital Channels

Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing…

Industry News January 20
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