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Oracle Marketing Cloud Adds Real-Time Personalization Features

Oracle Marketing Cloud Adds Real-Time Personalization Features

In a move designed to help marketers provide real-time, personalized experiences to anonymous prospects, Oracle announced three new features…

Industry News October 28
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IBM Unveils Data Integration Tool

IBM has launched the IBM Universal Behavior Exchange (UBX), a new tool that positions marketers to connect data…

Industry News October 27
Study: Word Of Mouth, Industry Reports Greatly Impact B2B Buying Decisions

Study: Word Of Mouth, Industry Reports Greatly Impact B2B Buying Decisions

A majority (86%) of B2B buyers cite word of mouth from peers as the most influential factor in…

Industry News October 26
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