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Highspot Launches Content Measurement Tool

Highspot, a sales enablement platform provider for sales content, unveiled its Content Genomics application to measure content performance.…

Industry News May 8
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Study: B2B Marketers To Increase Digital Marketing Spend To Enhance Customer Journey

A majority (84%) of B2B marketers plan to increase or maintain their digital marketing spend in the coming…

Industry News May 7
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Progressive B2B Marketers Take Revenue-Team Approach To Sales Alignment

The benefits of sales and marketing alignment have been well documented over the past several years, but many…

Industry News May 6
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