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analytics platform Lattice Engines salesPRISM social activity social media social sentiments
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Lattice Engines Expands Use of Social Data

Lattice Engines announced the latest release of its analytics platform, Lattice salesPRISM, which combines social data with predictive…

Industry News May 17
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Marketo Kicks Off IPO Today at $13 A Share

Shares of Marketo will start trading this morning at $13 a share, company officials announced. Marketo will begin…

Industry News May 17
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Silverpop Hopes ‘Universal Behaviors’ Will Have Universal Appeal For B2B, B2C Marketers

At last week's SiriusDecisions Summit, there was a lot of discussion about the role that tight, multi-system data…

Industry News May 16
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