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Marketo Kicks Off IPO Today at $13 A Share

Shares of Marketo will start trading this morning at $13 a share, company officials announced. Marketo will begin…

Industry News May 17
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Silverpop Hopes ‘Universal Behaviors’ Will Have Universal Appeal For B2B, B2C Marketers

At last week's SiriusDecisions Summit, there was a lot of discussion about the role that tight, multi-system data…

Industry News May 16
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SiriusDecisions Summit 2013: Revamping Lead Sourcing, Content Creation Processes

At last year's SiriusDecisions Summit, the big news was the firm's updated Demand Waterfall — a well-known and…

Industry News May 14
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