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Behavioral Data Remains Untapped By Many B2B Marketers, Study Reveals

A commissioned study conducted by Forrester Consulting on behalf of Silverpop reveals that behavioral data remains a largely…

Industry News July 22
a technology partner marketplace b2b marketers B2C marketers Compendium Compendium and Get Smart Content. event registrations exacttarget Facebook ad retargeting. ReadyTalk HubExchange including offerings from ReadyTalk marketing automationHubExchange kicked off with more than 50 apps QR code activation web conferencing
Hub Exchange

ExactTarget Opens App Marketplace

ExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event…

Industry News July 19
CRM Data.com EVP and GM of Salesforce Sales Cloud at Salesforce.com Linda Crawford marketing automation. Salesforce Sales Performance Accelerator Rebecca Wettemann Sales Cloud Salesforce.com VP of Research at Nucleus Research Work.com
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Salesforce Incorporates Data.com Into New Sales Performance Tool

Salesforce.com introduced Salesforce Sales Performance Accelerator, a tool that combines the company's Sales Cloud with targeted lead and…

Industry News July 18
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