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C2C 13 Lee Odden

B2B Content2Conversion Takeaway: Great Content Requires Empathy

 B2B buyers not only have to connect with buyers through engaging content, but they have to anticipate their…

Industry News April 30
a marketing and sales analytics software and services company BUYING CYCLE Chief Strategy and Marketing Officer of consultancy Corporate Visions.sales pipeline metrics Founder and CEO of B2B Fusion Group Founder and CEO of Marseli Frank Donny Moderator Jon Russo social selling Tim Riesterer

B2B Content2Conversion Takeaway: Poor Marketing-Sales Alignment Is Costly

When sales and marketing fail to collaborate, it has a big impact on the bottom line. That was…

Industry News April 30
Accenture study Brian Whipple customer data management Data management digital talent Director of Global Managing at Accenture Interactive. enterprise Marketing analytics marketing budgets marketing funding
accenture logo

More Spending On Analytics, Data Management, Accenture Study Finds

According to a report from Accenture, 40% of top marketing executives don't feel prepared to meet their objectives,…

Industry News April 30
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