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Content Marketing Vendor BrightEdge Secures $42.8 Million Investment For R&D, Expansion

BrightEdge, a content marketing platform vendor, has closed $42.8 million in Series D funding, led by Insight Venture…

Industry News June 12
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Marketo Unveils Customer Engagement Tools To Simplify Targeted Campaigns

Marketo announced the availability of the Marketo Customer Engagement engine, which company officials say will simplify the process…

Industry News June 11
“Duplicate Leads: Unrealized Value or Waste of Time?” John Reese duplicate leads study Leads360 VP of Marketing and author of the blog.

Duplicate Leads Have Above-Average Conversion, New Study Finds

Marketers are quick to discard duplicate leads to avoid doubling their demand generation efforts. But new research reveals…

Industry News June 11
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