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Presentation: B2B Content Marketing Trends 2012

IDG Enterprise recently released the results of its 2012 Content Marketing Trends study. With more than 740 responses…

Industry News September 4
B2B marketing Bizo Chris Mann data Dave Walters landing pages ReadyContacts retargeting ROI search retargeting Silverpop
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Retargeting Attracts Growing Interest Among B2B Marketers

Search retargeting – a tactic which employs a simple but profitable intersection of display advertising and search –…

Industry News September 4
Adestra B2B marketing Demand Gen Report demand generation e-Commerce Email email marketing lead generation

Email Subject-Line Study Offers Guidance For B2B Marketers

A recent study conducted by email marketing firm Adestra offers some interesting, and perhaps surprising, insights into how…

Industry News August 30
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