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Google Analytics Adds LogMyCalls To Phone Call Tracking App Gallery

Google Analytics has added LogMyCalls, a call tracking and mobile marketing automation solution developed by ContactPoint, to its…

Industry News May 31
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Online Marketing Institute And Marketing Automation Institute Form Strategic Partnership

The Marketing Automation Institute (MAI), a vendor-neutral marketing automation certification organization, and the Online Marketing Institute (OMI), a…

Industry News May 30

SiriusDecisions Highlights Customer Lifecycle Framework For Retention, Loyalty Optimization

While sales and marketing teams focus largely on mapping out initiatives based on the buyer's journey, many still…

Industry News May 29
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