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cross-channel marketing campaigns feature upgrades inbound marketing channels multi-channel marketing Neolane Neolane Interaction Stephane Dietrich

Neolane Adds New Offer Management, Profiling Features To its Marketing Automation Solution

Marketing automation software vendor Neolane recently announced new features for Neolane Interaction, the company's real-time offer management solution.…

Industry News April 27
Adam Blitzer advanced campaign reporting and analysis marketing automation for SMB Pardot Zach Bailey

Pardot Reports Strong Client Growth, New Product Features During Q1 2012

Pardot has joined a growing list of marketing automation software companies reporting solid growth numbers during the first…

Industry News April 19
Email Marketing Benchmark Report email marketing strategy email ROI Jeffrey Rice MarketingSherpa ROI strategy

Email Marketing Study: Marketers Demand ROI – But Most Of Them Don’t Know How To Measure It

By Matt McKenzie, Senior Editor A new study from MarketingSherpa shows that B2B email marketing is often an…

Industry News April 19
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