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Adding ‘Gamification’ To Content Collateral: Strategies Shared at Custom Media Day 2011

With content marketing emerging as a key part of demand generation programs and strategy, marketers are challenged to…

Industry News July 29
Acquisition Act-On Software email marketing M&A marketing automation Motorola Siemens

Act-On Software Acquires Assets of Marketbright

Act-On Software has acquired the assets of Marketbright, including its customers, intellectual property, marketing materials and knowledge base.…

Industry News July 28
Eloqua eTrigue Genius.com Hubspot Manticore marketing automation marketo Pardot Performable SalesFUSION Silverpop TreeHouse Interactive
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Marketing Automation Vendors Report Solid Growth Trajectory As Q2 Wraps

Recent research has pointed to growth in the marketing automation category slowing from its break-neck pace of last…

Industry News July 26
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