Study Highlights How and Why Top B2B Marketers Use Marketing Automation
By Matt McKenzie, Contributing Editor What defines a successful marketing automation initiative? When it comes to lead generation,…
Industry News February 29
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Case Study: SAP Uses ON24 Webcasting To Drive Community-Focused Marketing Strategy
Webcasting is a familiar tool for many B2B marketers. When software giant SAP partnered with ON24 for a…
Industry News February 27Social Search Engine Identified Attributes Spike In Revenue To LoopFuse Implementation
LoopFuse recently reported that Identified, Inc, a search engine designed to enable organizations to use Facebook to organize…
Industry News February 24
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
