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Study: ROI Tracking, Advanced Lead Scoring Drive Best-In-Class Marketing

According to a recent study, the most successful marketing organizations get a significantly higher budget than their less…

Industry News June 4
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Marketo Benchmark Report Shows Impact Of Revenue Performance Management Strategy

Companies that employ mature Revenue Performance Management (RPM) strategies get a much bigger pipeline contribution from their marketing…

Industry News June 1
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Google Analytics Adds LogMyCalls To Phone Call Tracking App Gallery

Google Analytics has added LogMyCalls, a call tracking and mobile marketing automation solution developed by ContactPoint, to its…

Industry News May 31
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