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Silverpop Adds New Automation Features With Engage 8.3 Upgrade

Working to help marketers engage prospects on “their own terms,” Silverpop recently announced new features as part of…

Industry News April 29
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Custom Becoming A “Cornerstone” Of Marketing, As CMOs Continue Shifting Ad Dollars To Content

While many organizations are challenged to harvest C-level buy-in on key business decisions, it's becoming clear that content marketing has…

Industry News April 27
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Marketing Automation Category Shows Record Growth in Q1 In Revenue & Customer Count

Marketing automation vendors across the board reported an increase in revenue, customers and year-over-year growth in Q1. Players…

Industry News April 26
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